Sims 3 Coming?

The Sims 3 could already be in development. An article can be found here.

Quick Summary:

• Design sites Gamma Ray and Feng Zhu design listed The Sims 3 among project they're involved in. (No longer mentioned on their websites)
• EA refuses to confirm any details.

My $0.02: I really like the Sims. However, I'm starting to wonder if EA is milking the franchise for too much. The game has been released on the PC, the consoles and the handhelds. Heck, the game has even been released on cell phones. Do I really need to control someone else's life that much? Boredom with the game will have to set in if EA doesn't give the franchise a break.